Freelance Casting

With a passion for promoting and championing both emerging and established actors, Annie Rowe is fully committed to finding the right talent for any given casting brief.

Having trained as an actress at the NYT and RADA prior to becoming a freelance Casting Assistant in 2007, Annie became an independent Casting Director in 2009.

Annie Rowe is very proud to be a Fellow of the RSA, a probationary member of the CDG and a member of BAFTA CREW 2015.

Annie casts for all media. For a complete CV, please click here: Full Credits



Contact Email options below

Agents -  annie(at)   Please replace (at) with @, this is to prevent spam

Actors - If you are an actor performing in a show that you would like Annie to attend, please drop her an invite with plenty of notice and details of the production to -
Please note, invites from actors to the work address above will not be read


020 8354 2699


98 St Albans Avenue
W4 5JR


My Twitter Feed

Current Short Films

Short films 2015

Annie’s IMDB


‘As One’ by Alan Powell featuring Janie Dee, Edward MacLiam, Neil Morrissey and Jeany Spark  - now in post production












‘A World For Her’ by Carolina Petro
View the TRAILER













‘Snare’ by Ambrosine Lara Davies and Dani Deville
View the TEASER












‘Two Seas’ by Orlando Cubitt – Official Selection, BFI London Film Festival
View the TRAILER

Two Seas











‘Phone Box’ by Alan Powell – Official Selection, Vancouver International Film Festival
Winner of Best Film at the Triforce Short Film Festival at Bafta

View the TRAILER

Phone Box











‘War’ by Nilesh Bell-Gorsia – Premiered at the BFI London Film Festival













‘The Last Words Of Gavrilo Princip’ by Jacquie Pepall – Official Selection, Bath International Film Festival
Official Selection, Imperial War Museum Short Film Festival













 ’Jewels’ by Matty Groves, now in post production











‘Stay’ by Ben Hyland, now in post production.












‘Visiting Mr Keats’ by Jacquie Pepall, now in post production.













‘Rest Stop’ by Ben Masson – now in post production

Rest Stop











‘Annex’ by Tommy Nagle – now in post production







Current Show

Current Show

1st June - 4th Oct 2015

Casting Director ‘Heartbreak Hotel’, a 50 min immersive theatre piece. This is original and evocative site-specific, devised project will be performed at the Greenwich Jetty throughout the Summer.

Dramaturgy by Lucy Benson-Brown, directed by Sam Curtis Lindsay and produced by Zebedee Productions.

With Ashley Campbell, Will Harrison-Wallace, Alain Terzoli, Ellie Kirk, Lucy Benson-Brown, Tom Radford and Natalia Campbell.

HHposter copy













“A unique, and certainly very different, way to spend an evening. If you fancy some fun off-the-beaten-path, then pack your bags and check yourself into the Heartbreak Hotel. A thoroughly recommended reality recalibration”

5stars Richard Unwin, Gay Times

“An atmospheric and strangely enthralling trip around a hotel brimming with heartbreak”

4stars  Catherine Usher, The Stage


“If you’re craving an unusual theatrical experience, you should definitely get a ticket”  Jody Tranter, West End Frame

“The vignettes are well-constructed and well acted… there’s entertainment aplenty to be had as part of the whole experience down by The Jetty”  There Ought To Be Clowns

“Combined with the social experience available at the beginning and the end of the show, Heartbreak Hotel is a great way to spend a summer’s evening by the river.”  Bhakti Gajjar, My Theatre Matters

4 Star Reviews

4 Star Reviews

Annie has cast over 40 theatre productions and specialises in casting new writing.

Venues include:  The National Theatre Shed, Soho Theatre, Trafalgar Studios, Salisbury Playhouse, St James Theatre, The Orange Tree, Southwark Playhouse,  Jermyn Street, Park Theatre, Old Vic Tunnels and Riverside Studios amongst others.





The Father, Trafalgar Studio 2, Stage

Usagi Yojimbo, Southwark Playhouse, Time Out Critic’s Choice

Breeders, St James Theatre, What’s On Stage

Yellow Face,  NT Shed,  Financial Times

Lotty’s War, No 1 Tour, What’s On Stage 

The Hotel Plays, Langham London,  Time Out Critic’s Choice

Our Ajax, Southwark Playhouse, Guardian

The Love Girl And The Innocent, Southwark Playhouse, Independent

Sex Cells, Riverside Studios, What’s On Stage

The School For Scandal, Park Theatre 200, Telegraph

Yellow Face, Park Theatre 90, Time Out Critic’s Choice

Economy Of Thought, Assembly Rooms Edinburgh Reporter

A Thousand Miles Of History, Bussey Building, The Times Critic’s Choice

The Seagull, Southwark Playhouse, Guardian

The Hotel Plays, Grange Hotel, Time Out

The Art Of Concealment, Jermyn Street, Telegraph 5 stars

The Swallowing Dark, Liverpool Playhouse  Theatre503 co-pro,  Guardian

Mr Happiness, The Water Engine, Old Vic Tunnels, Time Out Critic’s Choice

Wife To James Whelan, New Diorama, Telegraph

Alice Through The Looking Glass, The Egg, Theatre Royal Bath, Guardian

Wild Horses, Theatre503, Telegraph

Porn -The Musical, Theatre503, Time out Critic’s Choice  

This Much Is True, Theatre503, Times

Around The World In 80 Days, The Egg, Theatre Royal Bath, Guardian

Public Property, Trafalgar Studio 2, Independent


Current Feature

Current Feature

 Creditors  Imdb page

“A love triangle is unraveled when a young painter is approached by an admirer who eases him into making sense of his relationship with his wife.”

Creditors, a witty and sophisticated comedy-drama, written and directed by Ben Cura, based on the original play by August Strindberg, produced by Tough Dance and Cuibar Productions.

Starring Ben Cura, Christian McKay and Andrea Deck, with Samuel West, Simon Callow, Ania Sowinski and Tom Bateman.

Father's Day

Father's Day


Father’s Day, the all-star drama Annie cast about a support group for men with prostate cancer, received a Bronze at the 2014 Cannes Lion Awards which honours excellence and creativity in global communications. In 2014 the Brand and Entertainment category attracted over 35,000 entries from around the world.

Commissioned by Prostate Cancer UK, the aim of Father’s Day was to increase prostate cancer awareness, reaching as large an audience as possible in an unexpected and entertaining way.

It teased the public with the mock release of a new British heist thriller featuring a top cast, including Ray Winstone, Charles Dance, John Simm, Tamzin Outhwaite and Neil Stuke.

The message of Father’s Day is that men should start thinking about prostate cancer and, most importantly, start talking about it.

ITV4 screened the film on Father’s Day 2013, reaching 450,000 people – and overall more than 5 million people engaged with the film online or through TV and media coverage. It also trailed to audiences at Everyman Cinemas.


Corporate Work

Corporate Work

Annie has cast award winning corporate films for leading brands including:


PWC logoBritish Gas logo-bluelogo_centrica_sitePrudential logoshirelogo_blue


bgBarclays logoanglofoster

Telfonica LogoTUIO2 logoMerck

volkswagen logo
















And commercials for:


espn_logo_887The Bathstore logo copyDisney Channel logoVera-Johnlogo


Ariel Logo















Music videos include:

Clean Cut Kid, Vitamin C










TCTS  Featuring Leo Kalyan, Thinking About You

Thinking About You









Labrinth, Treatment










Matchbox Twenty, Overjoyed





What is a Casting Director?

What is your role?

The casting director is employed by the production company to source and select appropriate artists to present to the director in order for those performers to be cast in TV shows, theatre, music videos, commercials, film productions etc.

Casting directors are often amongst the first members of the creative team to be attached to a project. They get the ball rolling and investors, funding and publicity often follow based on the performers the casting director has attached or secured for the production at the behest of the director.

Importantly, the casting director doesn’t choose or have final say over who gets cast in a role – this responsibility lies with the director and producer or alternatively the writer may have final say.

A major part of casting involves talent scouting and personal taste and casting directors constantly watch plays, films, showcases, TV shows, musicals, online content, comedy and drama school showings in order to source new talent and keep up to date with established artists’ work.


The casting director begins by composing lists of ideas for each role they need to cast. They then discuss these thoughts with the director.

Next, the casting director will possibly issue a breakdown (job post) with dates, character briefs, venue and fee information. The breakdown is emailed to agents and actors, often via Spotlight.

Based on the candidates submitted via the breakdown and the director’s feedback, the casting director will then either send a straight offer for a part to an actor via their agent with no audition required, or they’ll schedule and facilitate meetings for the director who then chooses who they want to cast based on those auditions and recalls.

Finally, once a part has been offered, the casting director acts as a liaison between the producer, director, the actor and their agent to help negotiate fees, contracts and billing.


Media Volt interview with Annie Rowe


Useful Links

Useful Links


Spotlight Professional acting jobs, auditions and casting services

Equity  The Actors Trade Union

The Casting Directors Guild of Great Britain

Auditionist Free to join subscription site for paid only job listings

Casting Call Pro  Subscription site for paid/ non paid job listings

The Actors Centre  Member/non-member professional development classes and courses

So and So Arts Club  Networking and membership events

Drama UK  Drama school information and options

Casting Workshops    Actors Guild Workshops    Actors Platform Workshops

The Reel Deal Showreels    Actors One Stop Shop Showreels    Round Island Showreels

Michael Wharley Photography    Samuel Taylor Headshots 

Casting Assistant job vacancies

The Stage  News, opinions, listings, reviews, jobs and auditions for the performing arts industry

Shooting People  The Network of Independent Film Creatives

Off West End discount tickets  More discount theatre tickets

Donmar Warehouse £10 front row tickets

Royal Court Theatre £10 Mondays

Royal National Theatre £15 Travelex tickets

Student cinema offers



Since 2009, Annie has facilitated workshops that offer an insight into the casting process.
Organisations include: GSA, RADA, ALRA, CSSD, Mick Sing Productions, Casting Workshops, The Actors Studio, The Actors Centre, Fuse London, the Actors Guild and The Actors Platform.
From idents to agents, audition technique, photographs, showreels, sight reading and presentation skills – all have have been explored and discussed in detail.