Freelance Casting

With a passion for promoting and championing both emerging and established actors, Annie Rowe is fully committed to finding the right talent for any given casting brief.

Having trained as an actress at the NYT and RADA prior to becoming a freelance Casting Assistant in 2007, Annie became an independent Casting Director in 2009.

Annie Rowe FRSA casts for all media. For a complete CV, please click here: Full Credits



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Current Short

Short films 2014 - 15

 ’Jewels’ by Matty Groves, now in post production











‘Stay’ by Ben Hyland, now in post production.













‘Visiting Mr Keats’ by Jacquie Pepall, now in post production.













‘War’ by Nilesh Bell-Gorsia – Premiered at the BFI London Film Festival













‘Rest Stop’ by Ben Masson – now in post production

Rest Stop











‘Snare’ by Ambrosine Lara Davies and Dani Deville – now in post production












‘Inside’ by Carolina Petro – now in post production












‘Annex’ by Tommy Nagle – now in post production












‘Two Seas’ by Orlando Cubitt – Official Selection, BFI London Film Festival
Trailer: Two Seas

Two Seas











‘Phone Box’ by Alan Powell – Official Selection, Vancouver International Film Festival
Winner of Best Film at the Triforce Short Film Festival at Bafta
Trailer: Phone Box

Phone Box











‘The Last Words Of Gavrilo Princip’ by Jacquie Pepall – Official Selection, Bath International Film Festival
Official Selection, Imperial War Museum Short Film Festival



Current Theatre

Heartbreak Hotel - Greenwich Jetty

1st June - 4th Oct 2015

Annie has cast over 40 productions and specialises in casting new writing.

Venues include: The National Theatre Shed, Soho Theatre, Trafalgar Studios, Salisbury Playhouse, St James Theatre, The Orange Tree, Southwark Playhouse, The Finborough, Jermyn Street, Park Theatre, Old Vic Tunnels and Riverside Studios amongst others.



Casting Director ‘Heartbreak Hotel’, a 50 min promenade drama with songs. Our audience check in to get their hearts broken. The characters that the audience meet along the way are already initiated into the ‘Heartbreak Program’ but alongside this, there will also be glimpses of the hotel’s history and the characters and stories that have kept it going for so long.

This is original and exciting site-specific, devised project will be performed at the Greenwich Jetty throughout the Summer.

Dramaturgy by Lucy Benson-Brown, directed by Sam Curtis Lindsay and produced by Zebedee Productions.

Cast to be announced shortly

HHotel copy

The Father - Trafalgar Studio 2

11th March - 11th April 2015

Casting Director for ‘The Father‘, directed by Abbey Wright, produced by Jagged Fence, in a new version by Laurie Slade.

With Alex Ferns, Barnaby Sax, Thomas Coombes, Emily Dobbs, Robert Wilfort, June Watson and Millie Thew.

This take on the classic Strindberg tale comes to Trafalgar Studio 2 from 11th March – 11th April.

An uneasy stand-off exists between the Captain and his wife Laura. But a disagreement over the future of their daughter Bertha, triggers an all-out war.
Laura will stop at nothing to gain control of her daughter’s future. When she suggests to the Captain that he may not actually be the girl’s father, she sets a chain of events in motion that cannot be stopped. It is a battle of the minds, but is it a battle either party can win?

Alex Ferns

“A superb supporting cast including a vivacious Thomas Coombes”

Kate Maltby, The Times


“Alex Ferns delivers a show stopping performance”
Honour Bayes, Official London


“It’s an electric clash of the titans, made even more compelling with a sucker punch central performance from EastEnders baddie Alex Ferns”
Honour Bayes, The Stage


“Alex Ferns giving an outstanding performance, getting strong support from both Emily Dobbs and June Watson”
Philip Fisher, British Theatre Guide

The Armour - The Langham Hotel, London

3rd March - 4th April 2015

Casting Director for The Armour by Ben Ellis, winner of The Langham 1865 Writer-in-Residence Award. Directed by James Hillier, produced by Trish Wadley for Defibrillator Theatre.

This site-specific drama about the lasting and changing effects of empire sees audiences transported throughout the hotel witnessing stories that explore power, luxury, fragility and intimacy.

With Simon Darwen, Siubhan Harrison, Finty Williams, Sean Murray, Thomas Craig and Hannah Spearritt.


Simon and Siubhan


“From the cast to the decors to the script, The Armour gets everything right”
Rivka Jacobson, Plays To See


Sean and Finty


“Star studded performances from all the cast” 
Verity Healy, Theatre Bubble


Thomas and Hannah copy

“Once again Defibrillator know how to mount a good story in a remarkable setting with fine direction and good performances. This is the kind of theatre you do not forget”
Lizzie Loveridge, Curtain Up


Usagi Yojimbo - Southwark Playhouse

28th Nov 2014 - 4th Jan 2015


Family show, Usagi Yojimbo, played at Southwark Playhouse over Christmas.

About the play:

17th Century Japan. A world of bandit racoons, feline ninjas and warring animal clans.

A young rabbit leaves home, family and friends behind him in pursuit of one ambition: to become a great samurai warrior. Trained by a maverick old lion sensei – a teacher of the warrior’s code known as Bushido – Usagi learns that the way of the samurai is one of peace and perfection – not just masterful swordsmanship. But as war engulfs the land, he must make a choice that will test his loyalty, honour and dearest friendship.

This Christmas join our long-eared hero on the adventure of a lifetime as he takes his fate into his own paws.

Celebrating its 30th anniversary, Stan Sakai’s long-running comic book series has won numerous accolades including three Eisner Awards and the Parents’ Choice Award. Adapted for the stage for the first time and featuring stunning design, video projection and original live music, Usagi Yojimbo is an epic adventure for the whole family.

Casting Director for Usagi Yojimbo by Stan Sakai, adapted by Stewart Melton, directed by Amy Draper. With Jonathan Raggett, Haruka Kuroda, Dai Tabuchi, Siu Hun Li and Amy Ip. With live on stage music by Joji Hirota.




“An excellent ensemble”  
Daisy Bowie-Sell, Time Out – Critic’s Choice


“This is a superb alternative to the usual festive family fair”  
Honour Bayes, The Stage


“Lovingly, faithfully adapted. It blends the best of ancient and modern: swordsmanship and live music with mesmeric projections”  
Tim Bano, Exeunt 

Breeders - St James Theatre

3rd Sept - 4th Oct 2014


New comedy Breeders played at St James Theatre throughout September.

About the play:


Andrea and her wife Caroline have it all: great jobs, a loving relationship and a new home. There’s just one thing missing: a baby.

Amidst the drink-sodden traditions of a family Christmas, they have an idea: if nature can’t give them a child that shares both their genes, perhaps Andrea’s under-achieving brother Jimmy can? When he and his girlfriend Sharon agree, the four are forced closer than any family expects to be. Will this be the perfect solution? Or a recipe for disaster?

This hilarious new comedy offers a fresh take on family, tradition and procreation, questioning not only why we have children, but how.

Casting Director for Breeders by Ben Ockrent, directed by Tamara Harvey. Produced by Vicky Graham Productions.


Angela Griffin, best known to television audiences for her roles in Coronation Street and Waterloo Road, plays Caroline.
Tamzin Outhwaite who plays Andrea, returns to the stage after recent roles in Hampstead Theatre’s Raving and Di, Viv and Rose.
Nicholas Burns, best known as Channel 4′s Nathan Barley, takes the role of Jimmy.
Jemima Rooper will play Jimmy’s girlfriend, Sharon. Jemima was last seen onstage in Blithe Spirit at the Gielgud Theatre opposite Angela Lansbury.


“Boasts one of the strongest comedy ensembles you’ll see this year”  
Theo Bosanquet, What’s On Stage


“Stellar cast who are nothing short of fabulous”   
JM, So So Gay Magazine


“The laughs at certain points in the play were deafening. This is recognition of the fantastic chemistry between the four actors”
Laura Jones, Broadway World


“Packed with recognisable dynamics and bustling with chemistry, the company are utterly believable as a real family. Just funnier. And better looking.”
Official London Theatre 

Yellow Face - National Theatre Shed

5th - 24th May 2014


Yellow Face  played at the National Theatre Shed throughout May.

Time Out says:

“This transfer of Alex Sims’s production of David Henry Hwang’s play ‘Yellow Face’ has been timed beautifully to open just before the big West End revival production of ‘Miss Saigon’. In 1990, Cameron Mackintosh caused huge media controversy and provoked Broadway protests about ‘yellowface’ acting by casting Jonathan Pryce, a Caucasian Welsh actor, in the role of the Eurasian engineer in the musical. ‘Yellow Face’ is Tony-winning Hwang’s comic, metatheatrical consideration of the moral and theatrical issues that incident continues to raise, as a playwriting protagonist called ‘DHH’ mistakenly chooses a Caucasian actor for the lead Asian role of his new play. The production opened at the Park Theatre last year and moves to the National Theatre’s pop up Shed as part of the new season’s programme. The original cast – including Gemma Chan, Christy Meyer, Davina Perera and John Schwab – return.”

Casting Director for Yellow Face by David Henry Hwang, directed by Alex Sims. Produced by Special Relationship Productions. With David Yip, Kevin Shen, Davina Perera, John Schwab, Ben Starr, Christy Meyer and Gemma Chan.


“Great fun and a terrific cast” 

Andrzej Lukowski, Time Out – Critic’s Choice


“A theatrical coup”    ”A fine ensemble” 

Kate Bassett, Independent – Critic’s Choice


“Superbly acted” 

Lyn Gardner, Guardian


“A triumph”

Alicia Luba, Telegraph


“A delightful gem” 

Michael Coveney, What’s On Stage


“The cast of seven play dozens of characters with energy and ease” 

Dominic Maxwell, Times


“Lovely performances” 

Sarah Hemming, Financial Times


“Stellar cast”   “Dripping in class”

Honour Bayes, The Stage




Father's Day

Father's Day


Father’s Day the all-star drama Annie cast last year about a support group for men with prostate cancer, has just received a Bronze in the Cannes Lion awards!

It is further recognition for Prostate Cancer UK’s film, which has this year been trailed to audiences in Everyman cinemas.

The aim of Father’s Day, commissioned in 2013 from Coasthouse Productions, was to increase prostate cancer awareness, reaching as large an audience as possible in an unexpected and entertaining way.

It teased the public with the mock release of a new British ‘heist’ thriller featuring a top cast, including Ray Winstone, Charles Dance, John Simm, Tamzin Outhwaite and Neil Stuke.

The message of Father’s Day is that men should start thinking about prostate cancer and, most importantly, start talking about it.

ITV4 screened the film on Father’s Day 2013, reaching 450,000 people – and overall more than 5 million people engaged with the film online or through TV and media coverage.

The Cannes Lions Awards 2014 honours excellence and creativity in global communications. It attracted over 35,000 entries from around the world, pitting Father’s Day against an international field of big hitters in the brand and entertainment category.

Current Feature


 Creditors  Imdb page

“A love triangle is unraveled when a young painter is approached by an admirer who eases him into making sense of his relationship with his wife.”

Creditors, a witty and sophisticated comedy-drama, written and directed by Ben Cura, based on the original play by August Strindberg, produced by Tough Dance and Cuibar Productions.

Starring Ben Cura, Christian McKay and Andrea Deck, with Samuel West, Simon Callow, Ania Sowinski and Tom Bateman.

What is a Casting Director?

What is your role?

The casting director is employed by the production company to source and select appropriate artists to present to the director in order for those performers to be cast in TV shows, theatre, music videos, commercials, film productions etc.

Casting directors are often amongst the first members of the creative team to be attached to a project. They get the ball rolling and investors, funding and publicity often follow based on the performers the casting director has attached or secured for the production at the behest of the director.

Importantly, the casting director doesn’t choose or have final say over who gets cast in a role – this responsibility lies with the director and producer or alternatively the writer may have final say.

A major part of casting involves talent scouting and personal taste and casting directors constantly watch plays, films, showcases, TV shows, musicals, online content, comedy and drama school showings in order to source new talent and keep up to date with established artists’ work.


The casting director begins by composing lists of ideas for each role they need to cast. They then discuss these thoughts with the director.

Next, the casting director will possibly issue a breakdown (job post) with dates, character briefs, venue and fee information. The breakdown is emailed to agents and actors, often via Spotlight.

Based on the candidates submitted via the breakdown and the director’s feedback, the casting director will then either send a straight offer for a part to an actor via their agent with no audition required, or they’ll schedule and facilitate meetings for the director who then chooses who they want to cast based on those auditions and recalls.

Finally, once a part has been offered, the casting director acts as a liaison between the producer, director, the actor and their agent to help negotiate fees, contracts and billing.


Media Volt interview with Annie Rowe


Useful Links

Useful Links


Spotlight Professional acting jobs, auditions and casting services

Equity  The actors trade union

Casting Call Pro  Job listings and performing arts opportunities

The Actors Centre  Member/non-member professional development classes and courses

Drama UK  Drama school information and options

Casting Workshops    Actors Guild Workshops    Actors Platform Workshops

The Reel Deal Showreels    Actors One Stop Shop Showreels    Round Island Showreels

The Casting Directors Guild of Great Britain

Casting Assistant job vacancies

Ideas Tap  The Creative Network

The Stage  News, opinions, listings, reviews, jobs and auditions for the performing arts industry

So and So Arts Club  Networking and membership events

Shooting People  The Network of Independent Film Creatives

Off West End discount tickets  More discount theatre tickets

Donmar Warehouse £10 front row tickets

Royal Court Theatre £10 Mondays

Royal National Theatre £12 Travelex tickets

Shakespeare’s Globe £5 standing tickets

Student cinema offers



Since 2009, Annie has facilitated workshops that offer an insight into the casting process.
Organisations include: GSA, RADA, ALRA, CSSD, Mick Sing Productions, The Actors Studio, The Actors Centre, Fuse London and The Actors Platform.
From idents to agents, audition technique, photographs, showreels, sight reading and presentation skills – all have have been explored and discussed in detail.


Email options below

Agents -  annie(at)   Please replace (at) with @, this is to prevent spam

Actors – If you are an actor performing in a show that you would like Annie to attend, please drop her an invite with plenty of notice and details of the production to –
Please note, invites from actors to the work address above will not be read