Freelance Casting

With a passion for promoting and championing both emerging and established actors, Annie Rowe is fully committed to finding the right talent for any given casting brief.

Annie trained as an actress at the NYT and RADA before becoming a freelance Casting Assistant in 2007.

In 2009, she started casting independently and in 2011, Annie gained Probationary Membership of the Casting Directors’ Guild of Great Britain.

Annie Rowe casts for all media. For a complete CV, please click here: Full Credits



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Current Theatre

Yellow Face - National Theatre Shed

5th - 24th May 2014

Annie has cast over 40 productions and specialises in casting new writing.

Current show, Yellow Face, plays at the National Theatre Shed throughout May. Book tickets


Time Out says:

“This transfer of Alex Sims’s production of David Henry Hwang’s play ‘Yellow Face’ has been timed beautifully to open just before the big West End revival production of ‘Miss Saigon’. In 1990, Cameron Mackintosh caused huge media controversy and provoked Broadway protests about ‘yellowface’ acting by casting Jonathan Pryce, a Caucasian Welsh actor, in the role of the Eurasian engineer in the musical. ‘Yellow Face’ is Tony-winning Hwang’s comic, metatheatrical consideration of the moral and theatrical issues that incident continues to raise, as a playwriting protagonist called ‘DHH’ mistakenly chooses a Caucasian actor for the lead Asian role of his new play. The production opened at the Park Theatre last year and moves to the National Theatre’s pop up Shed as part of the new season’s programme. The original cast – including Gemma Chan, Christy Meyer, Davina Perera and John Schwab – return.”

Casting Director for Yellow Face by David Henry Hwang, directed by Alex Sims. Produced by Special Relationship Productions. With David Yip, Kevin Shen, Davina Perera, John Schwab, Ben Starr, Christy Meyer and Gemma Chan.


“Most exciting of all though, is Ben Starr, making his stage debut in a scorching performance…Remember the name; he’ll go right to the very top” 

Matt Trueman, Time Out – Critic’s Choice


“A theatrical coup” “A fine ensemble” 

Kate Bassett, The Independent – Critic’s Choice


“Superbly acted” 

Lyn Gardner, The Guardian


“A triumph”   ” The best evening I’ve had in a studio theatre for a long time”

Alicia Luba, The Telegraph


“Stellar cast”   “Dripping in class”

Honour Bayes, The Stage


Current Feature


Casting Director for feature film Creditors  Imdb page

“A love triangle is unraveled when a young painter is approached by an admirer who eases him into making sense of his relationship with his wife.”

Creditors is currently shooting in Spain. This witty and sophisticated comedy-drama, written and directed by Ben Cura, is produced by Tough Dance and Cuibar Productions. The film stars Ben Cura, Christian McKay and Andrea Deck, with Samuel West, Simon Callow, Ania Sowinski and Tom Bateman.

BAFTA-nominated Christian McKay ("Me and Orson Welles", "Rush"), Simon Callow CBE, Headline Kickstarter for New UK Feature Film "Creditors"

What is a Casting Director?

What is your role?

The casting director is employed by the production company to source and select appropriate artists to present to the director in order for those performers to be cast in TV shows, theatre, music videos, commercials, film productions etc.

Casting directors are often amongst the first members of the creative team to be attached to a project. They get the ball rolling and investors, funding and publicity often follow based on the performers the casting director has attached or secured for the production at the behest of the director.

Importantly, the casting director doesn’t choose or have final say over who gets cast in a role – this responsibility lies with the director and producer or alternatively the writer may have final say.

A major part of casting involves talent scouting and personal taste and casting directors constantly watch plays, films, showcases, TV shows, musicals, online content, comedy and drama school showings in order to source new talent and keep up to date with established artists’ work.


The casting director begins by composing lists of ideas for each role they need to cast. They then discuss these thoughts with the director.

Next, the casting director will possibly issue a breakdown (job post) with dates, character briefs, venue and fee information. The breakdown is emailed to agents and actors, often via Spotlight.

Based on the candidates submitted via the breakdown and the director’s feedback, the casting director will then either send a straight offer for a part to an actor via their agent with no audition required, or they’ll schedule and facilitate meetings for the director who then chooses who they want to cast based on those auditions and recalls.

Finally, once a part has been offered, the casting director acts as a liaison between the producer, director, the actor and their agent to help negotiate fees, contracts and billing.


Media Volt interview with Annie Rowe


Useful Links

Useful Links


Spotlight Professional acting jobs, auditions and casting services

Equity  The actors’ trade union

Casting Call Pro  Job listings and performing arts opportunities

The Actors Centre  Member/non-member professional development classes and courses

Drama UK  Drama school information and options

Casting Workshops    Actors Guild Workshops    Actors Platform Workshops

The Reel Deal Showreels    Actors One Stop Shop Showreels    Round Island Showreels

The Casting Directors Guild of Great Britain

Casting Assistant job vacancies

Ideas Tap  The Creative Network

The Stage  News, opinions, listings, reviews, jobs and auditions for the performing arts industry

So and So Arts Club  Networking and membership events

Shooting People  The Network of Independent Film Creatives

Off West End discount tickets  More discount theatre tickets

Donmar Warehouse £10 front row tickets

Royal Court Theatre £10 Mondays

Royal National Theatre £12 Travelex tickets

Shakespeare’s Globe £5 standing tickets

Student cinema offers



Since 2009, Annie has facilitated workshops that offer an insight into the casting process.
Organisations include: GSA, RADA, ALRA, CSSD, Mick Sing Productions, The Actors Studio, The Actors Centre, Fuse London and The Actors Platform.
From idents to agents, audition technique, photographs, showreels, sight reading and presentation skills – all have have been explored and discussed in detail.


Email options below

Agents  -

New Business – Annie is represented by Paul Martin at Sainou

Actors – If you are an actor performing in a show that you would like Annie to attend, please drop her an invite with plenty of notice and details of the production to –
Please note, invites from actors to the work address above will not be read